BENT FOR BOSS (2016)

Boss Paints ‘Bent Van Looy’ corporate, Belgium

Role | Art Director

Bent Van Looy is a Belgian musician and front man for ‘Das Pop’. He was approached to develop a colour range with client, Boss Paints.

When sound and colour collide the result can be surprising. For Boss Paints Bent Van Looy designed a unique collection of paint and wallpapers perfectly matching his personal style. The collection as a result of his collaboration with Boss Paints was the focal point for this design. 

I was brought onto this project as Art Director to assist in the story telling of how his personal style would be best represented and translated on film.

The location, his recently acquired home, was empty and needed to be dressed to represent his personality.